The Definitive Guide to Business Finance
An Overview

Many executives fear business finance. These managers are missing out. This book will show you how to make managing business finance easy and interesting. It will help you to be significantly better at your job.

• Discover secrets hidden in the figures
• Use the numbers for effective management decisions
• Analyse the real performance of your business unit
• Evaluate the viability of business opportunities
• Improve your business planning
• Make accurate forecasts of sales, spending, profits
• Make better investment decisions

This truly international book explains how you can be on top of the numbers. Written in a lively style, assuming no prior knowledge but never talking down to you, it explains financials for the non-financial managers; numbers for the non-statistician. The overall aim is to help you manage better. The book will also enable you to stand up to your finance people and understand the gobbledygook that they talk. It will boost your awareness of global trends in financial matters – trends which impact upon your job. And it will contribute to your personal advancement and success in investment.

• Daunted by financials?
• Have to develop a budget? Present it? Defend it? Report on progress?
• Want to forecast sales?
• Need to prepare a sales and marketing plan or business plan?
• Wondering how to account for product development costs?
• Preparing for a project or planning meeting?
• Need to make a forecast in a hurry?
• Have to decide between two projects with differing costs and rewards?
• Have to draw up financial statements?
• Want to work out net income or produce a balance sheet?
• Want to read someone else’s balance sheet?
• Worried about cash flow?
• Need to look for funding or estimate the amount required?
• Have to revise the numbers to cope with lower-than-expected sales, economic recession, or some other unexpected event?
• Presenting to your chief financial officer, bankers or shareholders?
• Going to meet the auditors or accountants?
• Have to make a decision based on the numbers?
• Going to stake your reputation on a recommendation based on financial analysis?
• Being judged by how you perform in relation to some financial target?

If you answer yes to any of these or any similar questions, then this book is for you.